small business

The Name Game

by Stephanie Frost December 8, 2010

Naming a company is perhaps one of the most challenging but fun exercises I do from time to time.  It’s fun to look at all the different name generators* and imagine how you could use the made up words they spit out to build the next great company.  Of course, these days, just coming up [...]

Tagged as: .com, branding, company name, small business

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Secrets to Using Facebook to Market Your Business

by Stephanie Frost December 6, 2010

Since I’ve been talking about Facebook a lot recently, I wanted to share this article I came across.  So today’s post comes from Tony Bradley at Entrepreneur.com. “Your business can’t afford to not have a Facebook presence. The social networking site now has more than half a billion users — despite users’ privacy concerns, and [...]

Tagged as: Facebook, small business, social media

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Facebook Pages vs Personal Profiles: Know the Difference

by Stephanie Frost November 30, 2010

Funny that I was just having a conversation with someone about this last night and then, today, I see a business that has set up a personal profile using their business name. I used to see this mistake more often than I do now but occasionally I’ll still stumble across a business that has set [...]

Tagged as: Facebook, Profiles vs Pages, small business

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Brutal Honesty

by Stephanie Frost October 3, 2010

In my role as an adviser/consultant, I am often asked for my opinion.  Unfortunately, some people don’t really want my opinion. They want me to tell them how great their idea/concept/product is even if it’s total crap.  Granted, my opinion is just that–an opinion.  It’s one viewpoint.  It’s my perspective.  However, it’s a seasoned perspective [...]

Tagged as: bad ideas, inventions, products, small business, truth

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Hopey Changey is Great! Thanks for Asking!

by Stephanie Frost March 23, 2010

I don’t keep my political leanings to myself. If you know me, you know that I’m a progressive Democrat through and through. I care about the greater good, my fellow citizens, and leaving this earth a better place than when I came into it. I do my part and may not be perfect, but I [...]

Tagged as: entrepreneurs, health care reform, hope, Obama, small business, startups

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Can You Bend a Little?

by Stephanie Frost February 22, 2010

Being flexible.  Whether in your daily life, your business, or in dealing with your kids, the ability to be flexible is important.  Why? Because it means that you will be able to “go with the flow” and sort of take anything that’s thrown at you without skipping a beat.  I spend a lot of time [...]

Tagged as: entrepreneurs, flexibility, small business, trying new things

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