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PR Lesson of the Week Courtesy of BP

by Stephanie Frost June 6, 2010

Erik and I spend a lot of time helping companies craft their brand and image. But, that only takes a company so far. You can build a brand but over time, you have to be willing to let the brand and image evolve as your customers and the public respond to your product/service and marketing [...]

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How Are You Going to Crush It in 2010?

by Stephanie Frost December 17, 2009

I had the distinct pleasure of seeing Gary Vay-ner-chuk again this past week at his book signing event in Buckhead.  I briefly met Gary at SXSW Interactive last March but this was a much smaller crowd and Gary was talking about his book, Why Now is the Time to Crush It so it was nice [...]

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9.25.09: New Media Atlanta

by Stephanie Frost September 28, 2009

After a scary week of constant rain, flooding, and cabin fever, it was great to attend New Media Atlanta on Friday where Chris Brogan was speaking.  I had the pleasure of meeting Chris last spring at SXSW and looked forward to seeing him again. Held at the Georgia Tech Research Institute (GTRI), the auditorium was [...]

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