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PR Lesson of the Week Courtesy of BP

by Stephanie Frost June 6, 2010

Erik and I spend a lot of time helping companies craft their brand and image. But, that only takes a company so far. You can build a brand but over time, you have to be willing to let the brand and image evolve as your customers and the public respond to your product/service and marketing [...]

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A Smaller World

by Stephanie Frost March 10, 2010

Go back to 2004–pre-YouTube, pre-Twitter, pre-social media as we know it today–and ask yourself this question: What you would have done if someone you didn’t know at all randomly emailed you saying that they were coming to your city and needed some help finding a place to stay and wanted to meet you and some [...]

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My Twitter, My Rules

by Stephanie Frost December 12, 2009

I’m in a great mood this morning so it seems a bit incongruous that I’m taking to my blog to bitch about something that finally plucked my last nerve.  But, bitch I must so if you’re not in the mood to read a rant, move on. First of all, I can’t believe I’m writing a [...]

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