Book

Marketing: Unmasked, Insider Tips and Tricks for Success in Small Business Marketing

Why do marketing and branding leave so many entrepreneurs completely and hopelessly confused? Unfortunately sound advice is a rare commodity in today’s business world — practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. – How do I name a business? – What’s the difference between marketing and advertising? – Is search engine optimization a good investment? – How do I get what I want from my graphic design team? – How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost — small business marketing pros — answer all these questions and more.

“I used to refer John Jantsch’s Duct Tape Marketing as the go to marketing book for entrepreneurs. Now I recommend Marketing:Unmasked by Erik Wolf and Stephanie Frost. From branding to web design to social media marketing this book is a must read for small business owners.”     -Lee Kantor, Founder, Atlanta Business RadioX

Co-authored by Erik Wolf and Stephanie Frost.

For more information, go to Marketing Unmasked.com