What is a “Personal Brand” Anyway?

by Stephanie Frost September 26, 2011

What is a “Personal Brand” Anyway? For the record, I’m not crazy about the term “personal brand” but it is the most succinct way of describing all of the elements that make up how you are perceived by others. Before the Internet and sites like LinkedIn, Twitter, and Facebook existed, the concept of a personal [...]

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Facebook: You’re Not the Customer, You’re The Product

by Stephanie Frost September 2, 2011

Facebook: You’re Not the Customer, You’re The Product I’m sure you’ve heard this lately but basically, the conventional wisdom is that if you aren’t paying for a service, you are NOT the customer. You are the product being sold.  And, in the case of Facebook, this is readily apparent.  Your profile data, your content, your [...]

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Infographic: The ROI of Your Mom

by Stephanie Frost August 27, 2011

Flowtown – Social Media Marketing Application

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Wordless Wednesday: 2011 Earthquake

by Stephanie Frost August 24, 2011
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The Power of Twitter

by Stephanie Frost August 18, 2011

In this recent report from Exact Target, it was determined that an active Twitter user who is following your brand, is 3x more likely to amplify your brand’s influence than that of a Facebook user.  WOW!  Yet, so many brands continue to ignore Twitter or use it the wrong way–like for one-way communication only. In [...]

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What Happens to Your Social Media Content After You Die?

by Stephanie Frost August 11, 2011

Think about how much content you are creating and what kind of archive you are leaving for your family. This is a thought-provoking TED video by Adam Ostrow. And, while I do think the hologram idea is interesting, it’s also a tad creepy.

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